Who Am I?
A Gen X Woman Who Refused to Give Up
I'm the founder of Gen X Digital Marketing and Holy Shack Digital — a full-service digital marketing agency I opened in October 2025. But my story didn't start with success. It started with survival.
After being laid off for the third time — right after my mother had immigrated and come to live with me — I had to dig deep. I had to provide for her with no income. I sold meaningful jewelry to pay bills. I carried unexpected lawyer bills and credit card debt while rebuilding from zero. And I did it all while learning digital marketing from scratch — no loans, no investors, no safety net.
Two years of learning a skill no one can take away from you changed everything — not just my income, but my identity, my purpose, and my faith in what's still possible.
"No one can take knowledge away from you."
My Journey
The Road That Led Here
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Thriving in Corporate & Running My Own Design Business
For years I poured my energy into building other people's businesses — giving my best to companies that didn't always give it back.
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Multiple Layoffs Hit Hard
I was laid off not once, not twice, but three times. The third time was the last time. I refused to let someone else's decision define the rest of my life.
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Mini Stroke & Brain Surgery
My mother had immigrated and came to live with me. Then I got laid off. I had to provide for her with no income coming in — it was one of the hardest seasons of my life.
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Starting Over From Nothing
I had real financial pressure — providing for my mom, managing debt, and facing uncertainty. I sold jewelry I loved to stay afloat. But I kept going, dollar by dollar.
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Discovered Digital Marketing
Two years ago I made a decision that changed everything: I started learning the one skill no one can ever take away from me. I taught myself websites, branding, funnels, AI, ads, and content creation — from scratch, with no shortcuts and no handouts.
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Built Holy Shack Digital
In October 2025 — after my third and final layoff — I officially opened Holy Shack Digital, my own digital marketing agency. Built from scratch. No investors. No loans. Just knowledge, grit, and faith.
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Launched Gen X Digital Marketing
I turned my hard-won knowledge into a mission: teaching women over 40 to do what I did — rebuild their income, identity, and purpose through digital marketing.
My Mission
To help Gen X women rebuild their confidence, identity, purpose, faith, and income — using the same tools and strategies I used to survive and then thrive. Through the Now What? program and the She Believes community, I walk beside every woman who's willing to take that first step.